NewsCloud is a fresh take on watching the news. By combining a heatmap vizualization of breaking news with a list of the top stories NewsCloud delivers a comprehensive global perspective. Eliminate the noise and focus on the relevant.
Upon the completion of my After Effects training I decided to create my final project by combining the true 3D capabilities of Cinema 4D with the sensational effects of AE CS6. The first step was modeling the logo using a boole object in C4D. I combined an Illustrator logo of my initials with a sphere object, using the intersect only boole option. Next, I exported the project and Waveform object to After Effects. In After Effects, I used Red Giant’s Trapcode Form to generate the strings and sparks which grow out of a series of gradient layer maps. Knoll Light Factory provided the finishing touch of the moving/pulsing light along with the flickering bokeh background. Interestingly and amazingly enough, the effect works on live footage too! For dramatic effect, I added the music in Final Cut Pro X without written or spoken consent from Squarepusher.
After finishing my Cinema 4D training I created this animation as my final project. I used Xpresso and Thinking Particles to create the colliding neutrons and protons in the nucleus, sweep nurbs and TurbulenceFD to make the electrons on their light and smoke path and Transform to create the type effects.
The idea behind the development of this project was to create a more intuitive alarm app interface design for iOS since the current version is too confusing. Apple’s mantra has always been “Simplicity is the ultimate sophistication” but any sleepy iOS alarm clock setter will agree that the app is too complicated. It can take up to five screens to get the desired settings and the results are not displayed in a visually intuitive manner. This concept allows for a more visual representation of the days of the week combined with the ability to set the alarm in one window while integrating a settings button to add any fancy custom alarms, amongst other things. Once set, even the sleepiest user can be confident that they have set their alarm correctly.
How it was done: First I replaced the way a user interacts with the day the alarm will sound by listing the days in a weekly format. Making the calendrical association allows for a more graphical, visually appropriate understanding of the content. Second item in the streamlining process was removing the name of the alarm as it is unnecessary and clutters the interface. Lastly, the addition of the settings button to fine tune your options like snooze and alarm tone was included as those features are important and relevant to some, however do not need more than 1 screen dedicated to them. In the end we have an elegant solution to the cumbersome alarm app where only one screen is needed to confidently set multiple alarms in a fraction of the time.
How many times have you mistakingly hit the last/next track button instead of the play/pause button on the iPod control lock screen. The only thing more abundant than these inaccurate finger taps is the frustration caused by losing your place in a lengthy audio book or podcast track. The problem is beyond inconvenient and luckily, I have designed a solution.
Simply making the volume slider shorter and moving the AirPlay button down to occupy the space to the right of it allows the last/next iPod control buttons to be spread farther apart.
UPDATE: I’d like to think that Apple listened to my suggestions and implemented my ideas in iOS 6.1 as the new iPod lock screen is fantastically similar to my concept.
When Unilever came to us asking for an ad for their new glaze sauce I led the brainstorming team into creating this brand conscious piece. I felt it was necessary to maintain Knorr’s brand identity and consistency which led to using the Knorr swoosh as a banner type element breaking the picture from the content. Unilever loved the outcome and the team was equally proud of the finished product.
The idea behind this promotion was the undeniable need to satisfy human curiosity. The logic was, if we presented potential customers with card displaying a sole QR code on it, it would be impossible for the recepient to not scan it. It turns out, we were right. In analyzing the metrics we found that the promotion had a success rate 5x the expected return rate of a standard promotional piece leading to a substantial bounce in sales.
AlphaGraphics needed a new marketing plan and this thank you/response initiative was the first step in a comprehensive campaign that effectively generated constructive feedback, rewarded loyalty and created referrals. This first touch was a multi-faceted web, email and direct mail approach that successfully articulated the impressions of AlphaGraphics’ customers to the company itself. I led the marketing team using this vital information to continue along the path of building loyalty and producing the all important referral.